Color Cosmetics Vendors

LAUNCH • GROW • THRIVE

about

HM AGENCY

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Welcome to our one-stop haven where we fuse creativity and strategy to uplift your beauty and lifestyle brand. Ever dreamt of launching a product that turns heads? That's where we step in! From crafting the perfect packaging design to ensuring your brand shines bright in the crowd, we've got your back. Dive into our world where product development meets authentic storytelling, ensuring your brand doesn't just launch but truly flourishes. Think of us as your backstage beauty crew, making sure your brand's debut is a stellar one. Let's co-create magic!

WHAT IS PRODUCT DEVELOPMENT?

LEARN MORE ABOUT THE TEAM

ABOUT

Imagine crafting a product that speaks YOU. From that first lightbulb moment to the grand launch, and even beyond – we're here to turn your dream into reality. Dive into our world of tailor-made creations, where your brand's essence meets cutting-edge innovation. We collaborate with top labs and packaging maestros from USA to Korea, ensuring your vision gets the global touch it deserves. Think of us as your brand's BFF, juggling timelines, vendor chats, numbers, and all the nitty-gritty so you can sip your coffee and run your empire. But our journey doesn't end at launch.

Got aspirations of shining amidst top beauty platforms like IPSY and BOXYCHARM? We've got the inside scoop!

Let's pitch, present, and make your brand the talk of the beauty town. After all, when you soar, we do a happy dance!

Here's to turning visions into vibrant realities, together!

SERVICES

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From Idea to Delivery

Transform your product ideas into tangible goods seamlessly with our end-to-end product development services. Here's how we empower your brand:

Idea Blueprinting: Crafting detailed product briefs to capture your vision.
Vendor Match: Hand-picking the best vendors suited for your project.
Formula Perfection: Developing the ideal product formula tailored to your needs.
Packaging Design: Bringing your product to life with captivating packaging.
Production Oversight: Ensuring every production step meets quality standards.
Logistics Mastery: Safely delivering the finished product to your warehouse.

Let's turn your ideas into market-ready products together.

Product

development

Maximize Brand Exposure with Beauty Subscription Boxes

For modern beauty brands, subscription boxes are a

game-changer. Why?

Targeted Marketing: Achieve unrivaled brand visibility on social platforms.
Influencer Reach: Gain reviews from top influencers, amplifying your brand's reach.
Celebrity Touch: Imagine your product in the hands of icons like Kylie Jenner and Kim Kardashian without added costs.
Strategic Partnerships: We're aligned with industry leaders like Boxycharm and Ipsy, ensuring your brand has a higher chance of being spotlighted.
End-to-End Representation: We ensure your brand shines from the initial inclusion to the unboxing experience.

Partner with us and elevate your brand's presence in the beauty world.

subscription

box

partnership

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Streamlined Global Logistics: Safe, Efficient, and Cost-Effective

Navigating the world of shipping can be complex, but we're here to simplify it:

Trusted Partners: Collaborate with reliable freight forwarders ensuring safe global shipping.
Guideline Adherence: Ensure vendors meet all shipping standards for a smooth transit.
Competitive Quoting: Access multiple carrier quotes, guaranteeing you the best pricing.
Customs Made Easy: Connect with expert customs clearance agencies for hassle-free entry.
Full Oversight: Stay updated with financials and shipping schedules for complete transparency.

Let us be your global logistics partner, ensuring every shipment is seamless from start to finish.

Logistics

design

Packaging

Crafting Standout Packaging: Where Vision Meets Design

Your product's packaging is its first impression. Here's how we make it memorable:

Distinctive Design: Ensure your product shines on the shelf.
3D Mock-ups: Get professional renderings quickly to visualize your product's potential.
Artwork Ready: Transition seamlessly from design to production with prepared artwork files.
Collaborative Creativity: Whether you have a vision or need inspiration, we're here to brainstorm and guide.
Design Passion: We're dedicated to creating packaging that not only you'll love but your customers will too.

Join us in the journey to design packaging that truly resonates.

Influencer

Mailers

PR Boxes

Showcase Your Launch with Stunning Mailer & PR Boxes

When unveiling a product, presentation is everything. Here's how we elevate your unboxing experience:

Striking Presentation: Enhance your brand's visibility with boxes designed for social media spotlight.
Professional Mock-ups: Visualize the final product with our in-house designer's expertise.
Tailored Vendors: Connect with domestic and international box suppliers to suit your budget.

Partner with us to ensure your product makes a grand entrance every time.

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Retailer

Expansion

Seamless Retail Launches with Major Players: Target, Sephora, Ulta & More

Navigating the intricate world of retail setups can be daunting. Here's how we simplify your journey:

Expert Guidance: Understand and navigate retailer requirements with ease.
Sell Sheets & Mock-ups: Showcase your product in the best light with professional materials.
Comprehensive Submission: We gather and provide all extensive product details, ensuring a smooth setup.
Your Extended Team: Consider us a dedicated branch of your product development crew, focused on retailer collaboration.

Step into the world of retail with confidence, with us by your side.

Brands We've Assisted in Launching Campaigns with Boxycharm/Ipsy

OuR work

OUR WORK

Disney's Encanto Collection Product Development

Alamar x Disney Encanto Collection - Product Development

We played a pivotal role in transforming ideas into tangible products for the Alamar Disney Encanto Collection, ensuring each product met high standards of quality, appeal, and innovation, matching the vibrant and diverse theme of Disney’s Encanto.

uvé beauty - Subscription Box Partnerships

Uve Beauty benefited from our specialized service in forming partnerships with subscription box services, enhancing their reach and consumer base, by featuring their beauty products in widely recognized subscription boxes.

Alamar Cosmetics Spanglish Palette - Product Development & Subscription Box Partnerships

Alamar Cosmetics entrusted us with the development of their unique Spanglish Palette, blending bold and elegant shades. We also established strategic partnerships to feature this palette in popular subscription boxes, maximizing visibility and appeal.

Alleyoop All in One Pen - Subscription Box Partnerships

For Alleyoop, we facilitated valuable collaborations with renowned subscription box services, elevating the brand's presence by featuring their innovative All in One Pen to a wider audience.

Flirtacious Looks Cosmetics - Product Development

Our role with Flirtacious Looks involved converting creative concepts into commercially viable products, focusing on aesthetic appeal, functionality, and quality, enabling the brand to introduce innovative cosmetics to the market.

uvé beauty Sponge Trio - Subscription Box Partnerships

By initiating and managing partnerships with subscription box services, we expanded Uve Beauty's reach, showcasing their Sponge Trio to diverse consumer demographics.

Beyou - Subscription Box Partnerships

We helped Beyou elevate its market presence by integrating their products into widely recognized subscription boxes, giving them exposure to a broader and more diverse audience.

Alamar Cosmetics Reina Del Caribe Palette - Product Development & Subscription Box Partnerships

We were instrumental in the ideation and creation of the Reina Del Caribe Palette for Alamar Cosmetics and facilitated its feature in various subscription boxes, enhancing its market reach and consumer appeal.

Vanity Makeup Bronzer Trios - Product Development

Our expertise in product development allowed Vanity Makeup to bring their Bronzer Trios to life, focusing on quality, market appeal, and innovation.

Kinko Holiday Mailer - PR Box Development

For Kinko, we meticulously crafted PR boxes aimed at conveying the brand's ethos effectively during the holiday season, ensuring each box delivered a unique and memorable experience to the recipients.

Alamar Cosmetics Sun Soaked Highlighters - Product Development

We collaborated with Alamar Cosmetics in the creation of their Sun Soaked Highlighters, focusing on aligning the final products with the brand’s aesthetic and stringent quality parameters.

Flirtacious Looks Cosmetics

Alamar Cosmetics Spanglish Collection - Product Development & Subscription Box Partnerships

Our team played a crucial role in the development of Alamar Cosmetics’ Spanglish Collection, from ideation to execution, and further facilitated its representation in various acclaimed subscription boxes, broadening its market presence and accessibility.

Alleyoop All in One Pen

Luna Magic Brush Set

Kinko Holiday Mailer

RoseMD - Product Development

Our engagement with Rose MD was centered around the careful development of their products, emphasizing innovation, supreme quality, and readiness for the competitive market.

Luna Magic Mascara Primer - Product Development & Subscription Box Partnerships

We not only assisted Luna Magic in the precise development and refinement of their Mascara Primer but also managed its incorporation in numerous subscription boxes to enhance brand visibility and reach a wider audience.

Vanity Makeup

Alamar Cosmetics Desnudas Lipglosses - Product Development

Our collaboration with Alamar Cosmetics for the Desnudeas Lip Glosses focused on realizing high-quality, market-ready products that seamlessly align with the brand's vision and standards.

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Luna Magic Brush Set

Dominique Cosmetics Lashes - Product Development

We facilitated Dominique Cosmetics in launching innovative lash products by developing items that meet and exceed industry standards of quality and aesthetic appeal.

David Manshoory,
Alleyoop

You’re my secret weapon for BoxyCharm/IPSY!!!!

Jianni Acosta,
House of Jewels Miami

I’m so grateful to have been put in contact with Helen and her agency! They are Professional and don’t stop until they get the job done. Thanks to her, I was able to get a life changing partnership with one of the biggest subscriptions boxes in the US with a few more projects on the way. I rave about her and her to team to all my friends and family!! I look forward to continue working together

Gabriela Trujillo, CEO & Founder, Alamar Cosmetics

Helen and her team are an invaluable asset to my company. They are always 2 steps ahead of any situation and having them as a part of my team brings me so much peace of mind. Any project or idea I have, I know Helen and her team can make a reality. I have been able to expand, innovate, and multiply my business with their support and they are truly lovely to work with. Together we have developed some of the best beauty products on the market and they would not exist without their manufacturing expertise!

John Nguyen, Uve’ Beauty

HM Agency is your ticket into IPSY and BoxyCharm!

Jennifer Iglesias, CEO, Halowink

When I met Helen I just KNEW she was my type of girl! I am nothing but grateful to have been put in contact with such a hard working, dedicated person. Her attitude really reflects in her work and it makes it so easy to work along her side. Not only is she an amazing product developer, but also an amazing friend. Her and her team just know how to get things done. Don’t think about it twice when you stumble upon this team of awesome people!!!

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